Kashmir Loom

Step into the rich legacy of Kashmir Loom, co-founded by Jenny Housego and Asaf Ali in Srinagar, India. Uncover their dedication to preserving Kashmir's textile heritage, blending tradition with modern artistry.

Kashmir Loom

Edition 3 Feature
Words by: Sapna Batra 
Location: Kashmir, India 
Photo Credit: ©Qamoos Bukhari


It is now 21 years since Kashmir Loom was established by Jenny Housego and Asaf Ali, together with his brothers in Srinagar, the beautiful lakeside capital of the Indian province of Kashmir. Jenny and the brothers, with their team of master craftspeople, have infused a modern soul into the woven and embroidered shawls from the Kashmir Valley. Their endeavour has been to preserve heritage while fostering its progress. 

Jenny, textile historian, designer and the founder of Kashmir Loom, is the creative force behind the company. Her training in art history and her deep love, knowledge and respect for textiles from India and the Middle East are an inspiration to the age-old art of shawl making at Kashmir Loom. But the greatest inspiration is Kashmir itself.