Sharing your story and why it's important.
We started We Are Makers because we wanted to share the stories of makers worldwide. Having been a maker and running a business of my own beforehand, I've learnt a lot, including the importance of showing who you are, not just what you do and the powerful impacts it can have.
Today we thank Simple Matters Media, who have published a Q&A blog on our story. Here is an extract from that article below:
If you'd like to read more about us and why we do what we do, please head to the blog article; it's a lovely piece and was fun to write.
Here are some thoughts to roll around in your head.
Why do we feel it is so important to put you and your personality alongside your craft:
Well, because "People buy from people" is more than just a saying—it's a profound truth that strikes a chord, especially in the world of handmade crafts. Imagine the experience at a maker's market, where the opportunity to meet the creators behind the beautiful pieces adds an incredible layer of connection. However, not everyone can or wants to sell their work in person. That's why it's crucial to share a bit of yourself, whether through social media or an about page on your website. Remember, each of you is AMAZING. Stepping in front of the camera can be daunting; I understand that from personal experience. Yet, with time, it becomes not only more comfortable but also a powerful means to express yourself and forge deeper connections with your community and customers, ultimately leading to greater opportunities and increased sales.
In my five-year quest to discover makers everywhere, I've often encountered websites and Instagram pages lacking any mention of the makers behind the beautiful crafts. This omission leaves me, and likely others, longing to know more about the creators of the amazing work we admire. The reality is, while I actively seek out these stories, most potential customers may not. This leads me to wonder: do you have an 'About Me' page? Do you show your face and personality with your audience on your socials? If not, I'm curious—why?" Let us know!
Kate x
